Artpilot — one guided flow for booking art services, designed for the art world's workers.
One guided flow for booking art services — designed for the art world's workers.
01 / 05 — The problem
Ditch the endless thread. Booking still runs on email and phone tag — Artpilot puts pricing and site details in one place before checkout.
02 / 05 — The product
Guided from door to done. Autofill and step summaries keep typing near zero — most of the flow, you simply confirm.
03 / 05 — The language
Your words, not the art world's. Testing stalled on art-world jargon; task-oriented labels got the same users through without hesitation.
04 / 05 — The numbers
Tested twice, preferred every time. Small, directional samples — but consistent across moderated and unmoderated rounds.
05 / 05
Cleared for takeoff.
Six weeks, one designer, two rounds of testing — a booking flow that finally speaks plainly. The full journey, prototype included, is in the case study.
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