Artpilot — one guided flow for booking art services, designed for the art world's workers.

One guided flow for booking art services — designed for the art world's workers.

An Artpilot billboard on a gallery facade — a crooked empty frame and stray nail holes under the line 'Don't let your walls look like this.'

01 / 05 — The pitch

Still booking art services by email? Email and phone hide pricing and lose site details — Artpilot surfaces both before checkout.

02 / 05 — The product

Guided from door to done. Autofill and step summaries keep typing near zero — most of the flow, you simply confirm.

  • Deinstallation Taking art down
  • Condition report Checking for damage
  • Art handling Moving it safely

03 / 05 — The language

Language is a design material. Testing stalled on art-world jargon; task-oriented labels got the same users through without hesitation.

78 SUS score — the industry average is 68
80% completed the flow unmoderated
100% preferred it to how they book today

04 / 05 — The numbers

Tested twice, preferred every time. Small, directional samples — but consistent across moderated and unmoderated rounds.

05 / 05

Cleared for takeoff.

Six weeks, one designer, two rounds of testing — a booking flow that finally speaks plainly. The clickable prototype is open: book an install end to end.